(Fort Worth, TX) — Joseph Santoro, Senior Director of HEALTHPOINT®, Ltd.’s Healthcare Systems Division, has announced that Jay Heitz has recently been promoted to Healthcare Systems Director, Long Term Care.

        In accepting this new position Mr. Heitz departs his role as Divisional Sales Manager for HEALTHPOINT in the San Antonio office and joins the corporate headquarters team here.

        “ With Jay’s six years of long term care experience and passion for this opportunity,” said Mr. Santoro. “he is sure to open many new doors for our company.”

        Mr. Heitz will develop high-level relationships with national and large regional long term care organizations seeking ways to provide superior wound care to their geriatric patients. New to HEALTHPOINT’s corporate structure, this position has great potential to generate immense corporate exposure, which in turn will create new opportunities for the Extended Care business. According to Mr. Santoro, it also demonstrates Healthpoint’s commitment to serving the needs of the long term care market by aligning company objectives with those of its customers.

        As Divisional Sales Manager, Mr. Heitz expanded the market share in his division, substantially increased sales and solidified key relationships with physicians and support staff. He was also responsible for daily operations and supervised nine sales representatives in Texas, Oklahoma, and Arkansas. Mr. Heitz initially joined HEALTHPOINT as a sales representative in the acute care arena.

        Before joining HEALTHPOINT, Mr. Heitz was Territory Manager at Dayco Products, Inc. in San Antonio.

        Mr. Heitz earned his Bachelor of Arts degree in Political Science with a minor in Sociology, French and Business Administration from Texas A&M University.

        Since its inception in 1992, HEALTHPOINT has established a U.S. presence in the research, development, and marketing of branded pharmaceuticals, over the counter drugs, and medical devices for tissue management, dermatology, and surgical. An aggressive research and development effort has brought HEALTHPOINT’s unique technologies to the market, setting the pace for its highly trained field sales organization of direct sales representatives. HEALTHPOINT, with over 250 employees, is a DFB Pharmaceuticals, Inc. affiliate company. Visit HEALTHPOINT’s web site at www.healthpoint.com. HEALTHPOINT is based in Fort Worth, Texas.

        Also headquartered in Fort Worth, DFB provides technology-driven products, outsourcing services and licensing opportunities to the healthcare industry worldwide through its affiliate companies, contract partners, and branded marketing organizations.

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