| (Fort
Worth, TX) --- Michael E. Steadman, President of Tissue Management
for HEALTHPOINT®, Ltd., a DFB Pharmaceuticals, Inc. affiliate
company, has announced that Rob Bancroft has been appointed to
the position of Senior Vice President, Sales and Marketing for
HEALTHPOINT’s Tissue Management Division. Mr. Bancroft was
most recently Vice President of Marketing, Tissue Management, a
position he has held since joining HEALTHPOINT in November of 2004.
In Mr. Bancroft’s newly expanded role, he will assume responsibility
for the sales department and the business intelligence and operations
department.
Current marketing focus at HEALTHPOINT Tissue Management is on incontinence
related skin problems; chronic wounds such as pressure, venous, and
diabetic ulcers, and associated skin conditions like peri-wound dermatitis
and maceration; and on unique therapies for burns.
HEALTHPOINT, founded in 1992, is a specialty pharmaceutical company
focusing on the research, development, and marketing of branded pharmaceuticals,
over the counter drugs, and medical devices worldwide. Its Tissue Management
business includes marketing prescription drugs and innovative prescription
technologies and devices for skin and soft tissue, including the treatment
of acute and chronic tissue compromises and full and partial thickness
wounds, and for the management of intact skin.
“In his tenure at HEALTHPOINT, Rob has been instrumental in championing
the strategic vision for Tissue Management marketing,” commented
Mr. Steadman. “Through his leadership, he has accomplished our
goal of positioning us uniquely within our industry. I am proud of
the progress and contributions that Rob has made and know that with
his guidance, we will achieve a successful integration of sales and
marketing.”
“Knowing that I contribute to the realization of HEALTHPOINT’s
vision – to develop differentiated pharmaceutical and biological
technologies to address the very substantial unmet needs in wound care – is
extremely satisfying to me,” said Mr. Bancroft. “I am honored
that through my new role, I can help bring HEALTHPOINT ever closer
to that vision.”
Prior to joining HEALTHPOINT, Mr. Bancroft was senior marketing director
for Global BOTOX® at Allergan, Inc. BOTOX has been one of the most
successful therapeutics worldwide, a franchise that exceeds $800 million
annually.
“Rob’s in-depth background and experience in pharmaceutical
and biologic development and marketing has enriched HEALTHPOINT’s
commitment to pharmaceuticals and biologics for wound care,” said
Mr. Steadman. “He had enormous success at Allergan due to his
strategic vision and leadership. At HEALTHPOINT, these two vital characteristics
have been critical to achieving our excellent growth plans and strengthening
our commitment to succession planning.”
Mr. Bancroft began his career in sales of topical ophthalmics for Allergan’s
U.S. Eye Care business in the late 1980s before rising to senior director of
global marketing.
A 1987 graduate of Indiana University in Bloomington with a Bachelor of Science
degree in biology, Mr. Bancroft completed his Master of Business Administration
in marketing and finance in 1996 at the University of Southern California, Los
Angeles.
Since its inception in 1992, HEALTHPOINT has established a U.S. presence in the
research, development, and marketing of branded pharmaceuticals, over the counter
drugs, and medical devices for tissue management, dermatology, and surgical indications.
An aggressive research and development effort has brought HEALTHPOINT’s
unique technologies to the market, setting the pace for its highly trained field
sales organization of direct sales representatives. HEALTHPOINT, with over 300
employees, is a DFB Pharmaceuticals, Inc. affiliate company. HEALTHPOINT is based
in Fort Worth, Texas. Visit HEALTHPOINT’s web site at www.healthpoint.com.
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