SHERATON FORT WORTH CELEBRATES “G.O.O.D.”

     The Link@Sheraton experience also features televisions, daily newspapers and The Link Café featuring Sobe Life Water to offer guests a healthy form of hydration with all natural herbal ingredients.

     Through its relationship with Microsoft, the new “Link@Sheraton experienced with Microsoft” will offer Microsoft computer terminals and Internet access points running Microsoft products.

     To kick-off Global Out-of-Office-Day Starwood CEO Frits van Paasschen will officially open Central Park for business at its virtual Link@Sheraton with a “remote ringing” of the New York Stock Exchange opening bell at the park, while the Sheraton Fort Worth Hotel and Spa General Manger Kristen Alderson will be on hand locally to share in the excitement, as the ringing of the New York Stock Exchange’s opening bell is projected on the Link@Sheraton monitor screens.

     “As a newly opened property, we’re excited to have the opportunity to host our local media, have them drop by for morning coffee and breakfast treats, check out our unique lobby lounge and to get acquainted,” said Alderson.

     To coincide with Global Out-of-Office Day, Sheraton today announced the findings of a Work-Life study it commissioned to gauge the work habits of today’s professionals. New technology continues to transform the way we live and work with 85% of U.S. professionals surveyed said that because of new technology, they feel compelled to be connected to work 24/7 and 81% say they work harder than they did five years ago. So just how addicted are we as a society to staying connected?

     · The vast majority of people (84%) say they check their PDA’s just before going to bed and as soon as they wake up,
     · 85% say they sneak a peak at their PDA in the middle of the night
     · 80% say they check their e mail before morning coffee.
     · A whopping 87% of professionals bring their PDA into the bedroom
     · In what may or may not be a related finding, more than one-third of folks surveyed (35%) say if forced to choose, they’d pick their        PDA over their spouse!
     · 85% say that PDA’s and cell phones allow them to spend more time out of the office
     · 79% believe they can be just as productive outside of the office as opposed to inside the office.
     · 84% feel that technology gives them more quality time and flexibility with family and friends
     · 77% say their PDA helps them enjoy life more.

SHERATON FORT WORTH CELEBRATES “G.O.O.D.”

     The newly opened Sheraton Fort Worth Hotel and Spa completed a $46 million transformation this summer. The property offers guests a distinctive Fort Worth experience, blending sophisticated, high-tech amenities in a comfortable, relaxed setting. The two-tower hotel features 430 custom-designed guest rooms and suites and 22,000 square feet of meeting space, complemented by a stylish 8,000 square foot Spa Beaubelle and a fitness center. Proximate to the hotel are world-class attractions and entertainment, the business district and the Fort Worth Convention Center. The property is owned by the Presidio Companies and operated by PHG Texas Management Corp. Kristen Alderson is general manager.

     Sheraton, the largest brand of Starwood Hotels & Resorts Worldwide, Inc., is revitalizing its iconic brand while continuing its aggressive international expansion by adding 54 hotels and 20,000 guestrooms by 2009. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 900 properties in more than 100 countries and 155,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched AloftSM, and ElementSM.

For more information, please visit www.starwoodhotels.com.

*Study Methodology - This study is based on a survey conducted by STUDYLOGIC LLC via telephone of approximately 1500 American adults who are professionally employed, with individual income of $50K+, with 2+ business trips per year and use a Blackberry or mobile email device. Respondents were divided into two categories based on gender: 1,053 males and 455 females. They were also divided into five categories based on age: 338 adults ages 18-24, 325 adults ages 25-34, 364 adults ages 35-44, 299 adults ages 45-54, and 208 adults over the age of 55. There was a higher percentage of males than females aged 18-24, and a higher percentage of females than males aged of 45-54 and over 55. The percentage of males and females were about even for ages 25-34 and ages 35-44. The survey consisted of twenty-five questions. Interviews we conducted between July 30th and August 6th, 2008. The survey averaged 25 minutes in length and contains a margin of error in the totals of +/-3%.