FOR IMMEDIATE RELEASE 11/24/09        
Contacts Lauren Kwedar 800.776.9720 lkwedar@phprinc.com
Casey D. Saliba 214.526.1853 showrooms@steinwaydfw.com

Asset Value in the Key of S: Steinway Pianos Known for
Consistent Appreciation over 15 Decades
Buyers seeking investment will find deeply discounted
Steinway, Steinway-designed Boston, Essex pianos during warehouse sale in Dallas Dec 3-6

    (Dallas, Texas) --- Casey D. Saliba, Vice President of Sales and Marketing for Steinway Hall – Dallas/ Fort Worth/ Plano, has announced that the Dallas piano showroom will open its doors Thursday, December 3 through Sunday, December 6, to buyers who have been waiting for the right time to invest in a Steinway or Steinway-designed Boston or Essex piano.

    The Steinway Hall piano event will include estate, vintage, pre-owned, used, and select new Steinway or Steinway-designed Boston and Essex pianos. Steinway Hall – Dallas/ Fort Worth/ Plano is Steinway & Sons’ exclusive dealer in North Texas.

    “A Steinway piano is an instrument that combines the joy of musical perfection with the security and reassurance of financial appreciation,” said Mr. Saliba, a second-generation executive with Steinway Hall. “It is, quite simply, a treasured possession that grows in value over the course of time.”

    “This is an extraordinary opportunity for those seeking one of our pianos to save thousands of dollars on a beautiful, substantially-discounted Steinway or Steinway-designed piano,” stated Danny Saliba, Steinway Hall – Dallas President.
The event will be held at Steinway Hall – Dallas, 5301 N. Central Expressway 75205. Details:

Exclusive Buyers’ Access
by Appointment Only
Call 214-477-4216
Thursday, December 3
Friday, December 4
Saturday, December 5
 Open to General Public
Sunday, December 6

    A Forbes magazine study revealed that Steinway grand pianos outperform such other notable investments as exotic cars, vintage wines, and classic yachts; a fifteen-year-old Steinway included in the Forbes study more than doubled in value, while a fifty-year-old Steinway can be worth four times its original purchase price.

    “The pianos are more than just an investment, of course,” Danny Saliba continued. “They are timeless creations passed on with pride as beloved family heirlooms.”

About the Steinway Warehouse Piano Sale

    During the weekend of December 3 through December 6, Steinway Hall – Dallas will have a range of pianos available, from rebuilt (with all Steinway parts) pianos as old as 1910 to gently used three-year-old Steinways. Each rebuilt Steinway piano sold by Steinway Hall – Dallas only uses 100 percent genuine Steinway parts. Many gently used Steinways for sale were played by the competitors in the 13th Van Cliburn International Competition, an all-Steinway competition. Steinway-designed Boston and Essex pianos will also be for sale. Steinway Hall – Dallas offers special financing for purchased pianos.

Notable pianos available for purchase:

  • 1860 Art Case piano: For centuries, artisans have decorated musical instruments as a means of expressing their creativity. And, for over 150 years, Steinway pianos have provided an inspirational canvas. Steinway & Sons, long recognized as the maker of the world's finest pianos, began creating Art Case pianos in 1857. Perhaps the most famous Steinway Art Case grand piano, ornately decorated by the English artist Alma Tadema in the late 1800's, was sold at auction in 1997 for $1,200,000. Another Steinway Art Case piano, serial number 300,000, currently resides in the East Room of the White House. And Steinway Art Case piano serial number 100,000, the first White House piano, is now on display at the Smithsonian Institution. This renowned style was the design upon which Steinway & Sons based the new William E. Steinway Limited Edition piano. Our Art Case piano was built in 1860 and will require a rebuild; purchase price can include the rebuild.
  • Retired Concert & Artist Concert Grand pianos: Model ‘D’ pianos retired after seven years of concert use, played at the largest and most prominent arts venues by some of the world’s finest musicians.
  • Design Your Own Vintage Steinway: used and vintage Steinway pianos requiring a rebuild, available for customers to select styling to customize their own vintage Steinway piano.

About Steinway Hall – Dallas/ Fort Worth/ Plano

    An authorized Steinway & Sons piano dealer for 17 years, Steinway Hall – Dallas/ Fort Worth/ Plano is a multiple-time winner of the highest award a Steinway piano dealer can earn, the Partners in Excellence Award. With three Steinway showroom locations, they offer an extensive selection of new and used upright pianos and grand pianos by Steinway & Sons and the Steinway-designed Boston and Essex pianos.

    Steinway Hall – Dallas is located at 5301 N. Central Expressway in Dallas, Texas. They are on the web at www.steinwaypianos.com.

About Steinway & Sons

    Since 1853, Steinway pianos have been built to an uncompromising standard. Steinway & Sons was founded in 1853 by German immigrant Henry Engelhard Steinway in a Manhattan loft on Varick Street. Henry was a master cabinet maker who built his first piano in the kitchen of his Seesen, Germany home. The first piano produced by the company, serial number 483, was sold to a New York family for $500. It is now displayed at the Metropolitan Museum of Art.

    Over the next forty years, Henry and his sons, Henry, Jr., Albert, C.F. Theodore, William, and Charles developed the modern piano. Almost half of the company’s 114 patented inventions for the piano were developed during this period. Many of these late nineteenth century inventions were based on emerging scientific research, including the acoustical theories of renowned physicist Hermann von Helmholtz.
 
    Steinway’s revolutionary designs and superior workmanship began receiving international recognition almost immediately. Starting in 1855, Steinway pianos received gold medals at several U.S. and European exhibitions. Thecompany gained worldwide attention in 1867 at the Paris Exhibition when it was awarded the prestigious “Grand Gold Medal of Honor” for excellence in manufacturing and engineering. It was the first time an American company had received this award. Steinway pianos quickly became the piano of choice for many royal family members and won the respect and admiration of the world’s great pianists.

    In 1866, Steinway & Sons opened the first Steinway Hall on 14th Street in New York. With a main auditorium of 2,000 seats, it became New York City’s artistic and cultural center, housing the New York Philharmonic until Carnegie Hall opened in 1891. By this time, the company had moved their factory to its current location in the Astoria section of Queens, New York, and built Steinway Village. Virtually its own town, Steinway Village had its own foundries, factory, post office, parks, and housing for employees.

    In 1871, Henry, Sr. died and sons C.F. Theodore and William took over operations. An accomplished pianist, C.F. Theodore was responsible for the technical aspects of piano making and personally earned the company 41 patents, including one in 1875 for the modern concert grand piano. In the same year, William helped establish a showroom in London. Five years later, in 1880, Steinway opened their factory and began a retail operation, the Steinway-Haus, in Hamburg, Germany. Another retail operation opened in Berlin in 1909.

    Today, Steinway & Sons crafts approximately 5,000 pianos worldwide. Last year, 99 percent of international pianists chose to perform on Steinway pianos even though no pianist is a paid endorser of the piano. Over 1300 prominent concert artists and ensembles are recognized as Steinway artists. Each Steinway Artist personally owns a Steinway piano and has chosen to perform exclusively on Steinway instruments professionally.

    Unique in design and incomparable in quality, Steinway piano sets the world standard for how the instrument should look, feel and sound. Today, Steinways are still handmade by dedicated, skilled artisans who may commit a full year to building each piano, adhering to principles of craftsmanship that have been passed down for generations. As a result, each piano has its own distinct personality and “soul,” the irreproducible quality that makes Steinway the piano of choice for over 99 percent of the world’s concert artists. For more information, visit www.steinway.com.

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