Steinway & Sons Unveils
Boston Performance Edition Piano This Week
Boston PE Arrives Saturday at All Dallas/Fort Worth/Plano Steinway Hall Locations

    (Dallas, Texas) --- Casey D. Saliba, Vice President of Sales and Marketing for Steinway Hall - Dallas/ Fort Worth/ Plano, today announced the launch of a new piano in the Steinway & Sons Boston line, part of The Family of Steinway Designed Pianos. The piano will debut for the North Texas area this weekend.

    “The Boston Performance Edition (or “Boston PE”) piano represents a groundbreaking advance in matching the highest quality piano construction with a mid-level price range,” said Mr. Saliba. “The Boston PE’s musical, structural, and aesthetic improvements assure a rich, powerful sound, responsiveness to the touch, and beauty to the eye, all at a price that makes the inspiration of a concert piano available to a wide range of musicians and those who enjoy their music.”

    Steinway Hall – Dallas actually deserves some of the credit for the new edition. In the mid-1980s, Steinway Hall – Dallas/Fort Worth/Plano President Danny Saliba was a regional manager with Steinway & Sons. In that role, he was part of the six-person team including current Steinway & Sons president Ron Losby that was integral to developing the Boston line. Danny Saliba’s vision of a new Steinway Family piano lives on today in the Steinway-designed quality the Boston affords to major music festivals, concert stages, and amateur musicians alike.

   “The company wanted to offer a high-quality piano in a moderate price range, one that further raises the bar for performance and enjoyment,” Danny Saliba said. “The introduction of the Boston PE is a milestone over 20 years in the making. You won’t believe the sound.”

    Steinway Hall – Dallas/Fort Worth/Plano will launch the Boston PE this weekend during the popular Saturdays at Steinway Hall series, happening March 20th at 10:30am at all three Metroplex locations. Each store in the Steinway Hall – Dallas/Fort Worth/Plano family will carry Boston PE pianos for musicians and music enthusiasts. And, in a special offer lasting only through the end of March, all clients who have purchased an entry-level piano from Steinway Hall – Dallas/Fort Worth/Plano have the opportunity to receive a 110% trade-up value towards the purchase of a new Boston Performance Edition piano.

     The new edition is particularly geared towards institutions, universities, and arts venues.

    “The advances made by the Boston Performance Edition piano are nothing short of remarkable,” said Phil Gibbs, institutional director at Steinway Hall – Dallas/Fort Worth/Plano. “Institutions and educators alike will benefit greatly from the refinements made in tonal enhancements and overall tuning stability. For those looking for pianos with a true kinship to the Steinway sound and touch, the Boston Performance Edition pianos should be a serious consideration.”

    Steinway Hall – Dallas/Fort Worth/Plano, established in 1992, is an exclusive, authorized, independently owned and operated Steinway & Sons piano dealer. With three showroom locations, Steinway Hall – Dallas/Fort Worth/Plano represents The Family of Steinway Designed Pianos, including Steinway & Sons, Boston, and Essex pianos. Experienced staff, incomparable selection, and a reputation for high standards of customer service have made Steinway Hall – Dallas/Fort Worth/Plano the premier destination for music schools, houses of worship, teachers, students, and anyone seeking to experience the joys of owning a piano. They are on the web at www.steinwaypianos.com.

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