Tyson Foods Launches Five-State
Wright® Brand Bacon Backyard
Corn Grilling Tour This Weekend at
Bass Pro Shop in Grapevine, Texas

    (Fort Worth, Texas)---This weekend, the Wright® Brand Bacon Backyard Corn Grilling Tour kicks off with a Saturday, July 31, 2010 event at Bass Pro Shops Outdoor World in Grapevine, Texas, the first in a whistle-stop collaborative multichannel creative effort designed and executed for Wright Brand Bacon by Fort Worth, Texas-based
Warren Douglas Creative Brand Marketing.

    The various efforts include supporting Wright Brand Bacon through national radio spots, in-store messaging,
and promotions with the Southern League of Professional Baseball Clubs, a Class Double A Minor League. A new
Wright Brand Bacon website is also set to launch on Saturday to coincide with the grill tour debut.

    Saturday’s festivities at Bass Pro Shops, 2501 Bass Pro Drive, are free and open to the public from 11:00 a.m. until 3:00 p.m. Each grill tour event will feature free samples of an innovative Wright Brand Bacon Backyard Corn Recipe served from the Ultimate Smoker & Grill, a 75-foot 18-wheeler that will be stationed in the Bass Pro parking lots.

    Other stops will be in Memphis, Tenn. (Aug. 7); Sevierville (Knoxville), Tenn. (Aug. 14); Charlotte, N.C. (Aug. 15); Atlanta, Ga. (Aug. 21); and Leeds (Birmingham), Ala. (Aug. 22).

    During the tour, Facebook users who become fans of Wright Brand Bacon will have the opportunity to enter a contest to win a new grill valued at $850. In addition, the first 400 people who enlist three or more friends as fans, who then enter the contest, will win free Wright Brand Bacon.

    Wright® Brand Bacon is sold in most major grocery stores across the country. Rich in tradition and rich in flavor, the bold taste of Wright® Brand Bacon has been inspiring hearty, mouthwatering meals for bacon lovers since Roy Wright and Fay Eggleston founded the Vernon Meat Company in 1922. Roy and his sons went on to build Wright Packing Company in the early 1940s and brought to the new company the same important values: to always deliver the highest quality. Wright Brand Bacon starts with only the best pork bellies, hand selected and trimmed, then it is slow smoked with natural hardwoods for eight hours using an 88-year old proprietary curing recipe. As part of Tyson Foods family since 2001, Wright Brand Bacon continues to gather bacon lovers from across the country.

    Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 90 countries. The company has approximately 117,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

    The Ultimate Smoker & Grill, based in Justin, Texas, is a 75-foot 18-wheeler truck and trailer rig and functioning smoker and grill that exposes brands through advertising opportunities on the truck. In 1997, Trace Arnold, an engineer, enlisted the help of a group of welders attempt to build the world’s largest transportable smoker. After several successful tours, Mr. Arnold recognized an opportunity to make some improvements on his original design. In 2002, the rig underwent the ultimate overhaul, increased and varied cooking areas, added hot and cold running water and an entertainment system. Mr. Arnold also maximized the branding opportunities by defining key advertising spaces for advanced visibility. Visit the company on the web at www.theultimatesmokerandgrill.com.

    Bass Pro Shops Group

    Bass Pro Shops: 56 retail stores in 26 states and Canada visited by over 109 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. Visit www.basspro.com for more information.

    Tracker Marine Group: Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, Fisher, Pro Craft, Kenner, Mako, and SeaCraft boats through Bass Pro Shops retail stores and over 400 dealers worldwide.

    Resort Group: Big Cedar Lodge and other resort properties include restaurants and golf course.

    An independent, full-service advertising and marketing agency with more than a decade of experience with Fortune 500 companies in many industries, Warren Douglas Creative Brand Marketing specializes in branding and marketing premium products and services. Agency clients include regional, national and international brands in a variety of industries, including Allied Electronics, Del Sol Foods and Essilor of America. The company is based in Fort Worth, Texas. Find them online at www.warrendouglas.com.

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