In March of 2005, GAINSCO Auto Insurance, a nonstandard personal auto insurance company based in Dallas, called upon PHPR to design, launch, and maintain a sales promotion program around the company’s new brand, “Are You Driven?” and auto racing sponsorship of the GAINSCO 99 car in the Grand American racing series. We developed print collateral and other marketing materials to create and increase brand awareness, planned and coordinated corporate special events, and aided internal communications around the brand change as the company simultaneously doubled in size. At the culmination of the promotion program, participants received the ultimate reward: a trip to Phoenix to watch the GAINSCO 99 car in action. PHPR assisted GAINSCO in rebranding the company, increasing sales and retention, and garnering fans for their racecar, driven by company chairman, Bob Stallings.

Scott Marek
3333 Lee Parkway Suite 1200
Dallas, TX 75219
(ph) 972-629-4493(f) 972-629-4302
smarek@gainsco.com

Glenn Anderson
3333 Lee ParkwaySuite 1200
Dallas, TX. 75219
(ph) 972-629-4403(f) 972-629-4302
ganderson@gainsco.com

Richard Buxton
3333 Lee Parkway Suite 120
Dallas, TX 75219
(ph) 972-629-4408(f) 972-629-4302